Merton Council's 'Got safety'
“Merton's Got Safety”, a film commissioned by Merton Council in London, stars young actors in Year 10 from two local schools.
The film draws on the hit TV show Britain's Got Talent for inspiration. In each scene a young person acts out how they would cope with potential distractions when out and about on the streets - and a panel of three judges gives their verdict.
Chris Lee, Merton Council director of environment and regeneration, said: “The film is a direct and very immediate way of communicating our road safety messages in a way that will appeal to the school age group.”
Pupils from Bishopsford School drama group, who helped make the film, said: “This is a great way of telling kids about the dangers on our roads.
“We're always either on our mobile, listening to our iPods or chatting to friends, and that can sometimes take your mind off the traffic and how fast it's coming down the street.”
The film was made on behalf of Merton by youth marketing specialists B3 Creative.
James Marsh, B3 Creative’s managing director, said: “When creating campaigns for young people it’s key to do so in a way that engages and entertains. Get that right and only then you can start thinking about educational messages.
“In this film, we knew it was vital to add humour to a serious subject – that way, teenagers would be more likely to tell their friends about the film and spread the word virally."
Click here to watch the film on YouTube or for more information contact Kitty Jones at B3 Creative on 07776 196653.
New website includes membersí portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
The 2017 National Road Safety Conference
For more info and to register to attend click here...
Project EDWARD - 21 September 2017
For more info click here...
AROUND THE WEB
Is this the end for the red traffic light?
Vehicle hire specialist Northgate delves into the Green Light Optimal Speed Advisory project.
The driving test trial
The findings of a DVSA trial, conducted with the Transport Research Laboratory (TRL), released to coincide with the new driving test changes.
Highways England's vehicle checks campaign
Click here to subscribe for weekly news alert