Irish campaign says 'Ease off the Gas!'
A new series of billboard posters are the latest phase of Mayo County Council’s ‘Ease off the Gas!’ campaign, which aims to encourage motorists to drive at an appropriate speed and show consideration for other road users.
The billboard campaign was launched in the run up to an international conference about speeding held at Dublin Castle on 31 May, where discussions focused on the introduction of safety cameras on Irish roads.
The billboards show a crashed crash with a ‘Baby on board’ sticker, to make motorists think that its not just their own lives they put at risk, but that of other road users.
The campaign primarily targets young people and motorcyclists.
Noel Gibbons, Mayo’s RSO, said: "Speeding is the number one killer on our roads, especially among younger drivers, which is why we’re working hard to change driver behaviour.
“Speeding is a choice people make and people can just as easily make the choice to slow down and save lives.”
Contact Noel Gibbons for more information.
New website includes membersí portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
The 2017 National Road Safety Conference
For more info and to register to attend click here...
Project EDWARD - 21 September 2017
For more info click here...
AROUND THE WEB
Is this the end for the red traffic light?
Vehicle hire specialist Northgate delves into the Green Light Optimal Speed Advisory project.
The driving test trial
The findings of a DVSA trial, conducted with the Transport Research Laboratory (TRL), released to coincide with the new driving test changes.
Highways England's vehicle checks campaign
Click here to subscribe for weekly news alert