North Yorkshire turns to YouTube to appeal to bikers
North Yorkshire’s road safety team is turning to social media in a bid to reduce the numbers of motorcyclists killed and seriously injured on the region’s roads.
As the summer biking season reached its peak, the 95 Alive York and North Yorkshire Road Safety Partnership launched a YouTube channel featuring videos aimed directly at bikers using the county’s roads.
The videos set out to explain the consequences of careless motorbike riding and the effects of a serious crash. They feature real stories from people directly affected by motorcycle crashes.
The road safety partnership is urging anyone who rides a motorcycle or who knows a biker to log on, watch the videos and forward them to friends and family.
The three videos include the story of Luke Delahunty (pictured) who was paralysed from the chest down after crashing into a tractor on his bike, and Sarah McCarthy whose husband Stuart was killed when he lost control of his bike on North Yorkshire’s roads last summer. The final video features a series of top riding tips from North Yorkshire Police’s advanced motorcycle training officers.
14 bikers have died on roads in York and North Yorkshire since the start of 2010, which accounts for more than half of the total number of fatalities in the county. Last year 15 motorcyclists were killed and 107 seriously injured.
Inspector Dave Brown, North Yorkshire Police, said: “Thousands of bikers visit our county and return home safely, and North Yorkshire Police will openly applaud and support responsible riding.
"But if you abuse the laws of the roads, expect to be dealt with appropriately and without leniency. Think about what you are doing and ride within your limits and the law.”