High fashion combines with high visibility
A new range of children’s wear combining safety with fashion has been developed to help keep children safe on the roads at night.
B-Scene has designed a range of clothes which incorporate a high tech reflective thread supplied by 3M in their weave. They are designed to provide an attractive alternative to hi-visibility tabards for fashion conscious youngsters.
Brian Thompson, B-Scene managing director, said: “Following extensive market research we came to the conclusion that whilst hi-visibility tabards are very effective in making sure that children can be seen on the roads at night, all too often fashion conscious youngsters refuse to wear them.
“As an alternative our fashionable designs and unique retro reflective thread technology allows us to appeal to parents and young people’s interest in fashion, whilst ensuring they are visible to drivers, and remain safe whilst walking or cycling at night.”
B-Scene says it will be donating a proportion of any profits made to road safety organisations.