Cornwall campaign inspired by Shiny Side Up
Inspired by the Shiny Side Up Partnership’s Think Bike stickers, Cornwall’s road safety team has commissioned its own version.
The stickers are colour-matched to the DfT’s THINK! branding and carry a URL which leads to collision avoidance information for drivers and riders.
The stickers are being offered free to members of the public via Cornwall Council’s website, and the artwork is available to other authorities for a small fee.
Over the summer of 2010 Cornwall’s road safety team also ran an awareness raising campaign which linked into the DfT’s national ‘Think Bike. Think Biker’ campaign.
Both of these Cornwall campaigns are seeking to personalise bikers in the eyes of the non-riding public.