Australian town becomes 'SpeedKills'
A small town in the Australian Outback has changed its name to SpeedKills in an attempt to increase road safety (BBC News).
According to the BBC News report, the blink-and-you’d-miss-it town called Speed, in the countryside of Victoria, is changing its name for a month hoping it will persuade drivers to slow down on country roads.
Speed is hoping to become something of a global, internet sensation with the launch of this novel safety campaign.
The idea was the brainchild of the Victoria Transport Accident Commission, which soon won over Speed's 45 residents.
Such was their enthusiasm, that they even made a video as part of the campaign, which has already proved a hit on the social networking site Facebook.
While the campaign is running, one local resident has even agreed to change his own name. Phil Down, a local wheat and sheep farmer, will become Phil Slow Down.
It is hoped the idea will catch on around the world. Road safety officials in Victoria have already identified five towns in the United States called Speed which it hopes will support name changes of their own.
New website includes members’ portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
The 2017 National Road Safety Conference
For more info and to register to attend click here...
Project EDWARD - 21 September 2017
For more info click here...
AROUND THE WEB
Is this the end for the red traffic light?
Vehicle hire specialist Northgate delves into the Green Light Optimal Speed Advisory project.
The driving test trial
The findings of a DVSA trial, conducted with the Transport Research Laboratory (TRL), released to coincide with the new driving test changes.
Highways England's vehicle checks campaign
Click here to subscribe for weekly news alert