Calderdale campaign targets commuter riders and drivers
Calderdale Safer Roads Group has developed a motorcycle casualty reduction campaign specifically targeting commuter riders and motorists.
The campaign, launching 18 April, seeks to avoid blaming any particular road user, but instead appeals to all road users to look out for each other and share the road space safely.
David Short, Calderdale Council road safety projects manager, said: “Casualty data indicates that the riders most at risk are those who are commuting in heavy traffic during the morning and evening rush hour periods. Typical collisions involve filtering, negotiating junctions and lack of visibility.”
The campaign includes a local radio ad and a poster which will feature on bus backs.