London boroughs target businesses to reduce biker casualties
18 London boroughs have launched a new campaign targeting employers in a bid to reduce motorcycle and moped casualties, many of which occur during morning and evening rush hours.
The campaign - part of RightGear London – points to figures showing that of the 4,337 recorded collisions that resulted in rider death or injury in 2010, 81% occurred on weekdays, many at times when riders are traveling to and from work.
Employers signing up to support the campaign will receive free marketing information and support material, including posters and a quarterly ‘Roadzine’ for distribution among their employees. The campaign resources feature a striking naked rider image to drive home the vulnerability of riders who don’t wear the right gear.
Steve Gollop from Quest, one of the employers backing the campaign, said: "We support this campaign because the effects of an accident can last a lifetime. Putting on appropriate safety clothing takes a few minutes. Think of the risks and wear the right gear.
“While motorcycles and mopeds are a great way to beat the traffic and congestion, they are potentially dangerous too. It is important that everyone understands the safety considerations and is adequately prepared to ride these vehicles.
“Employer's would be providing their employees with a great service by ensuring they have access to the correct information and therefore not lose employee hours through rider injuries."
The new campaign builds on the RightGear London initiative which was launched in 2006. For more information visit www.rightgearlondon.com or call 0131 668 1880.