Graphic film shows consequences of neglecting seat belts
A graphic film highlighting the dangers of not wearing a seat belt was shown to almost 1,500 students in Castlebar, County Mayo on 9 February.
Students from County Mayo and surrounding counties attended the AXA Roadsafe Roadshow, which was run in association with Mayo County Council. The film, originally produced for the Queensland Government in Australia, depicts how a great night out can rapidly end in tragedy.
The film aims to educate and encourage people to change their behaviour by considering the consequences of what may happen if they don’t wear a seat belt, and to make seat belt wearing automatic behaviour.
While the message applies to the wider community, it is especially targeted at males aged 17–24, the most at-risk group in terms of seat belt use.
Noel Gibbons, road safety officer with Mayo CC, says: “The ‘Better buckle up’ campaign deals with the non-wearing of seat belts by drivers and passengers which continues to be an issue in Mayo and across the entire country and Europe, despite many years of high profile campaigning.
“The Gardai stop thousands of drivers every year for failing to restrain themselves, or their passengers, properly. In 2011, over 13,649 Fixed Penalty Notices were issued to drivers who failed to wear seat belts properly.”
New website includes members’ portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
NRSC 2017 | Manchester | 14-15.11.17
Click here to watch the presentations
YDF 2018 | RAC Club, London | 25.4.18
For more info and to register to attend click here...
AROUND THE WEB
Could a hacker hijack your connected car?
BBC News looks at whether a rise in ‘over the air’ software updates means the risk of hacker hijack is also increasing.
History of road safety, The Highway Code and the driving test
Updated following changes to the practical driving test in December 2017, this DfT blog looks at the history of road safety, The Highway Code and the driving test.
THINK! ‘pink kittens’ mobile phone advert
Click here to subscribe for weekly news alert