Partnership campaign aims to continue downward biker KSI trend
The 95 Alive Road Safety Partnership has unveiled a new campaign in a bid to continue reducing the number of bikers killed or injured on North Yorkshire’s roads.
In 2011 the number of motorcycles ridden on the most popular routes in the county reduced by 4%, while the number of bikers killed or seriously injured fell by 48%.
The partnership will officially launch the 2012 campaign later this month with a series of events across the county.
The campaign will include a series of videos that highlight the dangers of some of North Yorkshire’s most popular motorcycle routes. It also includes a bikers' guide to the county which highlights where and how crashes have happened, provides advice and information about improving riders' skills and choosing helmets and other gear.
DCC Tim Madgwick, chairman of the 95 Alive Partnership, said: “All of the partners were heartened by the reduction in fatal and serious injury accidents involving bikers last year.
“As we approach the spring, we know that bikers will be taking to North Yorkshire roads again to enjoy the good weather and lighter evenings, so we are launching our new campaign in the hope that we can continue work with them to improve their safety on our roads.”
For more information contact Fiona Ancell, project manager, on 01609 797489 or 07896 705417.