Musicians spread road safety across the Capital
Transport for London's (TfL's) campaign to reduce the number of teenage road casualties in the Capital went viral last week, as grime artist ‘Wretch 32’ and London girl band ‘Stooshe’ took to YouTube to remind their fans to take care on London’s roads.
TfL's latest teen road safety campaign, 'Stop.Think.Live.', uses a range of powerful messages to remind young teenagers to take care when using the road.
Alongside the YouTube 'shout outs', new campaign posters will be on display across London, featuring striking images to show the consequences of being distracted on the road.
A poster of a boy lying motionless on the road and clutching a mobile phone carries the strap-line: 'My friend saw the text. He didn't see the truck.'
An online game, which can only be played on desktop PCs or laptops, is also being released. It challenges the player to navigate themselves and their friends safely through London's roads. The game highlights the importance of looking out for more than one person when on the road.
According to TfL, figures suggest that teenagers are heeding safety messages. The 2010 road casualty figures revealed that there had been 14% fewer teenage deaths or serious injuries on the Capital's roads, with 258 teenagers (aged 13-19) killed or seriously injured, compared with 301 in 2009.
Ben Plowden, director of planning, surface transport at TfL, said: “The new posters address the many distractions teenagers may face while nearby or using the road. This is an important part of our ongoing work to save lives; the campaign builds on the success of previous years with the number of casualties falling every year.”
Click here to read the full TfL article.
New website includes membersí portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
The 2017 National Road Safety Conference
For more info and to register to attend click here...
Project EDWARD - 21 September 2017
For more info click here...
AROUND THE WEB
Is this the end for the red traffic light?
Vehicle hire specialist Northgate delves into the Green Light Optimal Speed Advisory project.
The driving test trial
The findings of a DVSA trial, conducted with the Transport Research Laboratory (TRL), released to coincide with the new driving test changes.
Highways England's vehicle checks campaign
Click here to subscribe for weekly news alert