Campaign seeks to cut riding casualties in Yorkshire and Humber
Road safety partnerships and police forces across Yorkshire and Humber are teaming up this summer to continue a road safety campaign aimed at keeping motorcyclists safe on the region’s roads.
The region attracts motorcyclists from around the country who can experience some of the best riding routes available. But the popularity of the area brings with it an increased crash risk, despite widespread publicity around the consequences of irresponsible riding and driving.
Roadside education and enforcement operations will continue to underpin the 2012 campaign. This will be complimented with BikeSafe workshop sessions across the region, along with rider information and engagement sessions throughout the summer season.
The 95 Alive Partnership has launched a new on-line film to compliment a routes booklet it produced last year to help riders plan their routes in North Yorkshire.
The partnership will also continue to target drivers through the Someone’s Son campaign, which aims to raise awareness among drivers and asks them to look out for riders. Someone’s Son highlights the fact that bikers are not unidentifiable human beings hidden away under a crash helmet and riding gear, but are people with family and friends.
David Griffin, Humberside police deputy chief constable and police national lead for motorcycling, said: “We urge riders in our region to help by riding in a safe and legal manner. We have some great riding routes to share and would like you to ride home safely to your family each and every time.
“We will not tolerate anti-social riding and the region’s police are working together with road safety partnerships to eradicate this problem. This small minority will be caught and may be diverted to education courses where possible. However, extreme riding is unacceptable; we will prosecute and dangerous riders will be targeted by officers from all forces across all borders.”
For more information about the range of activities within each area contact the following people in the first instance:
Ruth Gore – Safer Roads Humber 01482 391458
Fiona Ancell – 95 Alive Partnership 01609797489
Dave Glanville – Safer Roads West Yorkshire 0113 247 5198
Steve Betts – South Yorkshire Safer Roads Partnership 07831 42 46 41
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