Campaign rewards children for wearing cycle helmets
Police and the road safety team in County Mayo in Ireland are pedalling a safety campaign to encourage more children to wear helmets when riding their bicycles.
Policing teams are awarding a hi-vis sticker to every child they see wearing a helmet while those seen riding without a helmet are stopped and given advice on the safety benefits of wearing one. A follow-up letter, reinforcing this advice, is then delivered to their parents by the road safety team.
Inspector Joe Doherty said: “We’re trying to make it more about awareness and a reward for those doing the smart thing.
“Children are particularly vulnerable while cycling as they do not have the awareness, balance or experience that adults have when it comes to the risks involved in cycling without a helmet. We should lead by example.”
A helmet artwork design competition is also being run as part of the campaign. The competition challenges students to create artwork for a helmet that is bright, will appeal to both genders and stand out from the crowd. The interactive competition is also supported by education resources for teachers.
For more information contact Noel Gibbons, Mayo CC road safety officer, on 0877870055.
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