Samsung forms alliance with Bike Week
Samsung Electronics has formed a partnership with Bike Week 2012 (16 – 24 June) in a bid to encourage ‘everyday cycling for everyone’.
There will be Samsung Bike Week events around the UK and for every mile cycled Samsung will donate £1 to charities including London-based Kids Company and London 2012's international sports legacy programme ‘International Inspiration’.
With the imminent arrival of The London 2012 Olympic Torch Relay, Bike Week will also support The Samsung Hope Relay initiative, in which all cyclists can participate. The Samsung Hope Relay app is free to download and as participants cycle, GPS technology tracks their distance and records the results, from which Samsung can calculate how much to donate to charity.
Andre Curtis, Bike Week secretary, said: “Partnering with a high profile organisation like Samsung helps further the profile of mainstream cycling and attract more people to the multitude of events up and down the country during Bike Week. These events show how cycling means a healthier, more convenient and greener lifestyle, and this year cyclists also have a charitable reason to take part.”
Andy Griffiths, Samsung UK and Ireland managing director, said: “We are delighted to work with Bike Week to support The Samsung Hope Relay initiative. Thousands of people will attend Bike Week events across the UK and we are looking forward to working with the Bike Week team to make each and every event a success and get people to take part and cycle for charity.”
New website includes members’ portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
NRSC 2017 | Manchester | 14-15.11.17
Click here to watch the presentations
YDF 2018 | RAC Club, London | 25.4.18
For more info and to register to attend click here...
AROUND THE WEB
Could a hacker hijack your connected car?
BBC News looks at whether a rise in ‘over the air’ software updates means the risk of hacker hijack is also increasing.
History of road safety, The Highway Code and the driving test
Updated following changes to the practical driving test in December 2017, this DfT blog looks at the history of road safety, The Highway Code and the driving test.
THINK! ‘pink kittens’ mobile phone advert
Click here to subscribe for weekly news alert