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Samsung forms alliance with Bike Week

Friday 18th May 2012

Samsung Electronics has formed a partnership with Bike Week 2012 (16 – 24 June) in a bid to encourage ‘everyday cycling for everyone’.

There will be Samsung Bike Week events around the UK and for every mile cycled Samsung will donate £1 to charities including London-based Kids Company and London 2012's international sports legacy programme ‘International Inspiration’.

With the imminent arrival of The London 2012 Olympic Torch Relay, Bike Week will also support The Samsung Hope Relay initiative, in which all cyclists can participate. The Samsung Hope Relay app is free to download and as participants cycle, GPS technology tracks their distance and records the results, from which Samsung can calculate how much to donate to charity.

Andre Curtis, Bike Week secretary, said: “Partnering with a high profile organisation like Samsung helps further the profile of mainstream cycling and attract more people to the multitude of events up and down the country during Bike Week. These events show how cycling means a healthier, more convenient and greener lifestyle, and this year cyclists also have a charitable reason to take part.”

Andy Griffiths, Samsung UK and Ireland managing director, said: “We are delighted to work with Bike Week to support The Samsung Hope Relay initiative. Thousands of people will attend Bike Week events across the UK and we are looking forward to working with the Bike Week team to make each and every event a success and get people to take part and cycle for charity.”

For more information contact Suzi Browne or Laura Buller on 020 7403 2230.

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