Birmingham campaign goes 'back to basics'
The Birmingham Road Safety Partnership (BRSP) has launched ‘Y-Factor 2009’, a new campaign that explains to children WHY we have to cross the road safely - and encourages them to stop, look and listen when crossing the road.
Three Birmingham primary schools have created a song as part of the campaign and the BRSP is asking people to visit the campaign website, www.Yfactor.org.uk, and vote for their favourite song.
Trudi Maybury, BRSP co-coordinator, said: “The Green Cross Man was the way to deliver road safety messages 20 years ago. However, competing for the attention of today's generation of children, we believe the Y-Factor hits the mark.
“This is the first year we’ve run the campaign, but the support from the schools involved has already been outstanding. If this campaign can deliver success in reducing child road traffic collisions this summer, the Partnership will roll out Y-Factor 2010.”
For further information contact Trudi Maybury on 0121 464 6210.
New website includes members’ portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
NRSC 2017 | Manchester | 14-15.11.17
Click here to watch the presentations
YDF 2018 | RAC Club, London | 25.4.18
For more info and to register to attend click here...
AROUND THE WEB
Could a hacker hijack your connected car?
BBC News looks at whether a rise in ‘over the air’ software updates means the risk of hacker hijack is also increasing.
History of road safety, The Highway Code and the driving test
Updated following changes to the practical driving test in December 2017, this DfT blog looks at the history of road safety, The Highway Code and the driving test.
THINK! ‘pink kittens’ mobile phone advert
Click here to subscribe for weekly news alert