Medway campaign targets parents
A ‘zig zag’ banner campaign in Medway is urging parents to consider where they are parking when they drop off their children at school.
The campaign is timed to coincide with the start of the new school term next week and is setting out to reduce congestion, improve visibility of young pedestrians and put a stop to illegal dangerous parking.
The campaign aims to stop drivers from parking on school ‘keep clear’ markings, commonly referred to as zig zags. There are three banners, each carrying a progressively stronger message.
The campaign has been used at a number of schools since first launched in 2009 and feedback has been positive, with a notable improvement in terms of the number of cars parked outside school entrances.
Su Ormes, Medway’s principal RSO, said: “There is a small percentage of parents parking inconsiderately and illegally on the yellow zig zag lines or on roads just outside the school gates. We hope that parents will make a positive step and find a legal place to park for the school drop off.”
Cllr Phil Filmer, Medway Council's portfolio holder for frontline services, added: “If parents can do their bit for congestion and the environment by leaving their car at home and walking their child to school or joining one of the many walking bus schemes in Medway, that would be very positive.
“The overall message is simple: keep school entrances clear and keep our children safe.”
For more information contact James Sutton 01634 331399.