Alliance formed to market biker safety resources
dbda and The Shiny Side Up Partnership have announced that they are working together to market and distribute the ‘Think Bike’ backpack and other Shiny Side Up resources through the dbda webshop.
The hi-vis backpack features the Shiny Side Up ‘Think Bike’ message which is well-known and understood by drivers and riders.
This backpack ensures that both the rider and message are visible in busy traffic and bikers say that wearing the backpack increases their visibility on the road. It is tried and tested and has proved to be hardwearing and versatile, and can even be used to carry a helmet as well as other biker essentials.
Sheila Ormerod, campaign facilitator, said: “The Shiny Side Up Partnership totally understands bikers’ needs and we hope that by making our quality products available worldwide, through the dbda web shop, we will be helping bikers to be that little bit safer in busy traffic.”
The ‘Think Bike’ backpack is available at the dbda web shop or by calling 0870 333 7771.
New website includes members’ portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
The 2017 National Road Safety Conference
For more info and to register to attend click here...
Project EDWARD - 21 September 2017
For more info click here...
AROUND THE WEB
In the fast lane
For the Volvo Group, managing speed is one of the basics of traffic safety, but there’s more to it than just staying within the speed limits.
Mobile phone penalties double - but will it be an effective deterrent?
Edward Seaman, assistant editor of Road Safety News, reviews the change in legislation and its potential to influence behaviour.
The driving test trial
The findings of a DVSA trial, conducted with the Transport Research Laboratory (TRL), released to coincide with the new driving test changes.
Highways England's vehicle checks campaign
Click here to subscribe for weekly news alert