Bright idea to tackle cyclists’ deaths
A graduate entrepreneur has invented a handlebar mounted bike light which projects a laser image of a cyclist on to the road ahead, in an attempt to cut cyclist deaths (Telegraph).
DfT figures show that 79% of cyclists killed last year were travelling straight ahead when a vehicle manoeuvred into them, and Emily Brooke is raising money from the public for her initiative which attempts to tackle this key cause of cyclists’ deaths.
Her invention, ‘Blaze’, gives an early warning to drivers and pedestrians of a cyclist’s presence, aiming to combat this type of collision. Ms Brooke is currently attempting to raise £25,000 on 'crowd-funding' site Kickstarter to fund manufacturing of the product.
She had the idea while studying at Brighton University and has worked with road safety experts, a bus company and driving psychologists to develop it.
Click here to read the full Telegraph report.
New website includes members’ portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
NRSC 2017 | Manchester | 14-15.11.17
Click here to watch the presentations
YDF 2018 | RAC Club, London | 25.4.18
For more info and to register to attend click here...
Project EDWARD - 21 September 2017
For more info click here...
AROUND THE WEB
Could a hacker hijack your connected car?
BBC News looks at whether a rise in ‘over the air’ software updates means the risk of hacker hijack is also increasing.
The driving test trial
The findings of a DVSA trial, conducted with the Transport Research Laboratory (TRL), released to coincide with the new driving test changes.
THINK! ‘pink kittens’ mobile phone advert
Click here to subscribe for weekly news alert