Bright idea to tackle cyclists’ deaths
A graduate entrepreneur has invented a handlebar mounted bike light which projects a laser image of a cyclist on to the road ahead, in an attempt to cut cyclist deaths (Telegraph).
DfT figures show that 79% of cyclists killed last year were travelling straight ahead when a vehicle manoeuvred into them, and Emily Brooke is raising money from the public for her initiative which attempts to tackle this key cause of cyclists’ deaths.
Her invention, ‘Blaze’, gives an early warning to drivers and pedestrians of a cyclist’s presence, aiming to combat this type of collision. Ms Brooke is currently attempting to raise £25,000 on 'crowd-funding' site Kickstarter to fund manufacturing of the product.
She had the idea while studying at Brighton University and has worked with road safety experts, a bus company and driving psychologists to develop it.
Click here to read the full Telegraph report.