Daybreak launches ‘Phone Free Zone’ campaign
ITV’s breakfast show ‘Daybreak’ has launched a campaign urging motorists not to use their mobile phones while driving.
The campaign, Phone Free Zone, was launched as a survey commissioned for Daybreak found that 39% of motorists have used their mobile phones while driving.
People can pledge their support for the campaign by picking up one of 50,000 Phone Free Zone window stickers from participating Shell garages.
The survey results also revealed that 12% of respondents had used their phone while driving with children in the car.
The three worst offending geographical areas for drivers using mobiles were the East Midlands, Northern Ireland and West Midlands.
4% of respondents admitted to having had a collision while using their phone; 23% said they had been distracted from driving safely by their mobile; and 20% had written a message on their phone or used Facebook or Twitter while driving.
Despite the number of motorists admitting to have used a mobile phone while driving, 75% said they thought the roads would be safer if all motorists switched off their phone before driving.
GEM Motoring Assist is supporting the campaign.
David Williams MBE, CEO of GEM Motoring Assist, said: “Driving while using a mobile phone can make motorists four times more likely to have a crash, and this type of shocking information shows how essential it is to raise awareness and a better understanding of the dangers.
“Daybreak is a hugely influential TV programme and we are delighted that it is promoting such an important road safety issue. We have no doubt that their campaign will have a strong and positive impact, and we hope that motorists take heed of all the advice on offer.”
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