When will you be safe to drive after a Big Night Out?
That’s the question being asked in the latest phase of a publicity campaign aimed at helping people avoid a drink drive conviction – or worse still having a crash and causing casualties - the morning after a heavy night’s drinking.
The ‘Morning After’ drink drive website, which has been running for several years, gives useful information about how long it takes for alcohol to pass through the body – around one hour per unit - which is much longer than most people think.
The latest phase of Morning After is a campaign called ‘Big Night Out’ which targets predominantly young people who do the right thing on the night by not driving – but then get behind the wheel the following morning without considering that they are very probably still way over the drink drive limit.
‘Big Night Out’ will run in March/April 2013 and is being made available for road safety teams across the UK to buy into, with prices starting at £350 plus VAT.
David Frost, from the Morning After campaign, said: “As an example, using the ‘one hour per unit’ equation, if you drink three large (250ml) glasses of wine (15% alcohol) you should avoid driving for around 13 hours after you stop. So if you stop drinking at midnight, that’s 1pm the following day before you should get behind the wheel. A sobering thought.
“On a Big Night Out it’s easy to completely lose track of the amount you’re drinking - and those who go on to drink in a club until the early hours are potentially taking on board huge volumes of alcohol that certainly won’t clear from the body by the following morning.
“Through this latest phase of the campaign we’re trying to raise awareness of this issue and encourage young people to make arrangements so that they don’t have to drive the day after heavy drinking, as well as on the night itself.
“The message is simple – if you’re having a Big Night Out, leave the car at home the Morning After too.”
Big Night Out comprises a range of traditional collateral including posters, beer mats, and a flyer. Artwork can also be provided in several other formats including bus backs and 48-sheet posters.