Road safety team and music festival work in partnership
A music festival in Brighton has provided valuable support for an anti-drink/drug drive campaign organised by Brighton & Hove City Council’s road safety team.
The Great Escape Festival (16-18 May), described as Europe’s leading festival for new music, offered festival-goers a free non-alcoholic ‘mocktail’ as well as information about how to get home safely at the end of the night.
Keith Baldock, Brighton and Hove’s road safety officer said: “Casualty data indicates the core demographic that attends festivals is at much higher risk of being a pedestrian or cyclist casualty in Brighton than the general population.”
Free samples of the ‘Virgin Berry Twist’ mocktail were distributed at several venues along with an alternative night transport card. The ‘Pick up and Go’ card gives late night revellers information to help them get home safely after a night out in Brighton – including bus, train and taxi details. The card is designed to discourage people from taking a lift with an impaired driver.
The festival also helped raise awareness of the dangers of distraction on the roads by displaying the ‘Share the Roads’ posters. The posters highlight the dangers of using headphones/smartphones when using the roads.
For more information contact Keith Baldock on 01273 292258.