‘Road Side Education’ used to promote 20mph in Liverpool
A variety of community stakeholders came together last week in Liverpool for a pilot ‘Road Side Education’ initiative to inform and educate drivers about 20mph speed limits (Bay TV).
The Road Side Education activity is part of The 20 Effect campaign in Liverpool, which gives communities control over how they promote and influence driver behaviour change in their area.
The 20 Effect is a campaign run by Liverpool City Council and Liverpool Primary Care Trust (PCT) in partnership with Merseyside Police and the Fire Service, created to influence behaviour change around proposed reduced speed limits on residential roads.
In the pilot, representatives from Liverpool City Council, Merseyside Police and Merseyside Fire and Rescue Service stopped speeding drivers at the roadside and informed them through educational talks and videos.
There was also an information bus on site where visitors could see artwork by pupils from Mosspits Lane Primary School about The 20 Effect and the importance of driving at 20 mph.
Councillor Tim Moore, Liverpool City Council’s cabinet member for transport, said: “The 20 Effect campaign continues to make great strides in educating people of all ages about the dangers of driving at speed.
“The first of these Road Side Education events connected with and engaged with even more people in the community; the involvement of community members including young people will help drive home the message and have a real impact on motorists.”
Click here to read the full Bay TV news report.