Tour elevates cyclists’ safety awareness
Road safety professionals, police officers, cycle trainers and volunteers all joined forces to take the Tour of Berkshire in a bid to raise awareness of cyclists’ safety.
As is the case in many parts of the country, the number of people cycling in Berkshire is increasing and as a result the number of casualties is also on the increase.
Covering 156 miles in three days, the team stopped off in the six of the county’s major towns to promote cycling and cycle safety.
The event was organised by Safer Roads under the banner of its Urban Limits campaign. A core team of a dozen cyclists completed the full route and were joined along the way by groups of leisure riders keen to be a part of the event. The team also distributed copies of a new Cyclofacts infographic on the health benefits of cycling.
Despite the soaring temperatures, all participants made it round safely, having been joined in various places by local and regional media. BBC journalist Ben Moore even joined Caroline Lane, West Berkshire’s cycling coordinator, for an on road training session.
Dan Campsall, Safer Roads communications director, said: “Many of us face a great challenge to embrace and promote sustainable modes such as walking and cycling, with all the health and well-being benefits that they offer, without accepting a rise in casualties.
“Distributing information on training, road position, route selection and visibility as we went along The Tour brought together a range of professionals with a shared ambition; to get people on their bikes, safely.”
For more information contact Dan Campsell on 01295 731812.
New website includes members’ portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
The 2017 National Road Safety Conference
For more info and to register to attend click here...
Project EDWARD - 21 September 2017
For more info click here...
AROUND THE WEB
Is this the end for the red traffic light?
Vehicle hire specialist Northgate delves into the Green Light Optimal Speed Advisory project.
The driving test trial
The findings of a DVSA trial, conducted with the Transport Research Laboratory (TRL), released to coincide with the new driving test changes.
Highways England's vehicle checks campaign
Click here to subscribe for weekly news alert