TfL launches series of new campaigns
Transport for London (TfL) has launched four new campaigns targeting pedestrians, drivers and motorcyclists.
The campaigns form part of TfL’s road safety plan which was launched earlier this year.
The first campaign (opposite) targets teenage pedestrians who are being urged to follow the advice in the campaign strapline: ‘Stop. Think. Live.’ Three posters, aimed at 11-to-14-year-olds, alert teens to the consequences of not paying attention, or being distracted, when near to or using roads. Each poster features a young person that has been killed in a road collision after being distracted by a mobile phone or MP3 player.
The motorcyclists’ campaign calls on riders to think about how fast they ride, particularly when making decisions about whether to increase their speed, for example when overtaking. Riders are also being invited to exchange safety tips on topics such as protective clothing, via TfL’s social media platforms.
The third campaign comprises a new series of ads at junctions across London which remind motorists to look before turning. By encouraging motorists to be on the lookout at junctions, it is hoped that the campaign will reduce the number of avoidable collisions where a motorist crosses the path of a cyclist or motorcyclist.
The final campaign (below) encourages older pedestrians to use pedestrian crossings, thereby allowing them to cross with more time and more safely - particularly important for people who are less mobile.
Click here for more information.
New website includes members’ portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
The 2017 National Road Safety Conference
For more info and to register to attend click here...
Project EDWARD - 21 September 2017
For more info click here...
AROUND THE WEB
In the fast lane
For the Volvo Group, managing speed is one of the basics of traffic safety, but there’s more to it than just staying within the speed limits.
Mobile phone penalties double - but will it be an effective deterrent?
Edward Seaman, assistant editor of Road Safety News, reviews the change in legislation and its potential to influence behaviour.
The driving test trial
The findings of a DVSA trial, conducted with the Transport Research Laboratory (TRL), released to coincide with the new driving test changes.
Highways England's vehicle checks campaign
Click here to subscribe for weekly news alert