UK Road Safety Week – planning underway
Planning is now underway for UK Road Safety Week 2014 which will be held 9-15 June 2014.
The week is being coordinated by CFOA in partnership with key road safety stakeholders including Road Safety GB, ACPO, DfT, Highways Agency and Brake.
The theme for 2014 is ‘Be safe out there’ which is intended to give stakeholders sufficient flexibility to deliver a range of themed events based on national or local trends. Target groups for the campaign include pedestrians, cyclists, motorcyclists and young drivers.
The week coincides with Brake’s annual Walking Bus event for primary schools which is taking place on Wednesday 11 June.
Martin Dowle, vice chair of the CFOA Road Safety Executive Board, said: “We are encouraging each partner to be responsible for their own campaign, including marketing and evaluation. This will allow each road safety organisation to deploy best practice as they have done over a number of years.
“This national event gives us an opportunity to deliver something really positive across the UK with regard to road safety.”
Footnote: UK Road Safety Week is a separate event to Brake's annual Road Safety Week which was established in 1997 and this year will be held 17-23 November 2014.
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