Road Safety News
 

Morning After 2014 gets underway with competition

Thursday 13th February 2014

The first phase of Morning After drink drive campaign activity for 2014 comprises a competition designed to raise awareness of how long it takes for alcohol to pass through the body.

Morning After 2014 will comprise four campaigns – the competition, a football-related promotion to coincide with the World Cup, and two further campaigns in the second half of the year.

The competition will launch on 1 March and run until 30 April. Entrants will be challenged to answer three questions about how long it takes for alcohol to pass through the body. Entry will be via the campaign website, where the answers to the questions can be found.

In terms of prizes, there is £500 of Halfords’ gift cards up for grabs - £250 for the winner and 10 runner-up prizes of £25.

Sally Bartrum, Morning After project manager, said: “People are very often surprised at just how long it takes for alcohol to clear the body, and how long after drinking it is before the body is free of alcohol and safe to drive.

“By tasking entrants with finding the answers to three questions, the competition is designed to raise awareness of this issue. The intention is to help normally-responsible people avoid unwittingly driving while over the limit the morning after drinking – thereby reducing the risk of a drink drive conviction, or much worse causing a crash and casualties.”

Road safety teams can buy into the competition element of the Morning After campaign from £375 plus VAT, or all four 2014 campaigns for £995 plus VAT. To date, 10 road safety teams have signed up for the 2014 campaign.

Contact Sally Bartrum on 01379 650112 for full details.

Footnote: The Morning After drink drive campaign has been running for several years. The campaign website includes a ‘morning after calculator’ which helps people work out when they will be alcohol-free and thus safe to drive. The campaign website received more than 23,600 visits in December 2013.

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