Friendly face reminds drivers to adhere to speed limit
Medway Council is using a tried and tested speed management device in a slightly different way to prompt driver’s attention to their speed.
The ‘speed indicator device’ (SID) is being used to display a driver’s speed in lights along with a happy or sad face - depending whether or not the driver is within the limit.
Medway’s safer journey officers are taking the device into schools as an educational resource. The happy/sad face is easily recognised by younger road users who are often car passengers.
With more people using emoticons in texts and tweets, the council hopes the faces will help enforce the speed awareness message among drivers, particularly younger drivers.
SID is also being used near schools and at sites with a history of speeding.
ITV News picked up on the story and interviewed Robin Cooper, Medway’s director of regeneration, and Gillian Hill, a head teacher in Chatham.
New website includes members’ portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
NRSC 2017 | Manchester | 14-15.11.17
Click here to watch the presentations
YDF 2018 | RAC Club, London | 25.4.18
For more info and to register to attend click here...
AROUND THE WEB
Could a hacker hijack your connected car?
BBC News looks at whether a rise in ‘over the air’ software updates means the risk of hacker hijack is also increasing.
History of road safety, The Highway Code and the driving test
Updated following changes to the practical driving test in December 2017, this DfT blog looks at the history of road safety, The Highway Code and the driving test.
THINK! ‘pink kittens’ mobile phone advert
Click here to subscribe for weekly news alert