PTW campaign will include riders’ training database
The second phase of a campaign to encourage PTW riders to take post-test training will include a national database of local and regional training courses and information.
The TWIST campaign, developed by the Cambridgeshire & Peterborough Road Safety Partnership (CPRSP), first launched in May 2013. The main element of the initial campaign is an animated video which has attracted in the region of 26,000 views on YouTube. The light-hearted film shows some of the daft and dangerous things that can get bikers into trouble – and encourages them to take additional training to make them better and safer riders.
The second phase, TWIST2, will comprise a series of four shorter films which this time will focus on the mistakes that drivers make which can have serious implications for riders. The animated films will be in the same style as TWIST1 and will be released during April 2014.
As part of TWIST2, the project team is building a database of local and regional training courses for bikers, and contact details where they can obtain advice and information from experts in their local area.
Matt Staton, from the CPRSP, said: “While we’re developing the films ourselves, they will be viewed by bikers across the UK and further afield.
“As such, in order to maximize the campaign’s effectiveness it seems logical to include details of local and regional training for bikers across the UK.”
For more information or to provide details for inclusion in the database, contact Simon Rawlings project manager, on 01379 650112.
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