Newsfeed readership continues to climb
The number of people visiting the Road Safety GB website exceeded 16,000 for the first time in March 2014.
Both the number of visits and visitors reached a new high last month – the fourth month in the past six when record levels have been achieved.
The number of visits to the site during March was 23,955 – an increase of 4% on the previous high achieved in January 2014.
The site received 16,292 unique visitors during the month, a significant increase of 8% more than the previous high, again in January 2014.
The most read news item published during the month related to Professor Danny Dorling’s online seminar about 20mph limits, which was viewed 867 times. The second and third most read stories related to the launch of the AA’s ‘think bikes’ campaign (857 views), and a story about the introduction of Biker Down training in Hertfordshire (767 views).
The Danny Dorling story produced a discussion thread comprising 31 reader posts, and, at 3’ 43”, the Biker Down story had the highest average length of time spent on the page.
Nick Rawlings, editor of Road Safety News, said: “It’s great that so many people are taking an interest in road safety.”