World Cup Drink drive campaign unveiled
Stennik has unveiled creative options for a drink drive related campaign for use in the FIFA World Cup in Brazil during summer 2014.
Simon Rawlings, project manager, said: "With England in the tournament, and all fixtures scheduled to be played during the evening, many people will be drinking alcohol while watching the games.
"This, in turn, could heighten the risk of an increase in drink driving – particularly the morning after matches when people will be making their way to work, on the school run etc."
Stennik is offering three different creative treatments for road safety teams to purchase - ‘Own goal’, ‘’Extra time & penalties’ and ‘Win, lose or draw’. Each campaign can be adapted to deliver a conventional drink drive message, or a ‘morning after’ message.
The campaigns can be purchased on an artwork-only basis for teams to arrange printing of resources locally – or printed resources can be provided. Prices start at £395 plus VAT for the artwork-only option.
The FIFA World Cup runs from 12 June to 13 July 2014. England’s Group D matches are scheduled for Saturday 14 June, 11.00pm (Italy), Thursday 19 June, 8.00pm (Uruguay) and Tuesday 24 June, 5.00pm (Costa Rica).
For more information about the campaign contact Simon Rawlings on 01379 650112.
New website includes membersí portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
The 2017 National Road Safety Conference
For more info and to register to attend click here...
Project EDWARD - 21 September 2017
For more info click here...
AROUND THE WEB
Is this the end for the red traffic light?
Vehicle hire specialist Northgate delves into the Green Light Optimal Speed Advisory project.
The driving test trial
The findings of a DVSA trial, conducted with the Transport Research Laboratory (TRL), released to coincide with the new driving test changes.
Highways England's vehicle checks campaign
Click here to subscribe for weekly news alert