Campaign appeals to bikers attending TT festival
A new campaign calls on bikers to be aware of the consequences of dangerous and careless riding throughout the two-week long 2014 Isle of Man TT festival (24/5 – 6/6/14).
The campaign’s central message, ‘For All Our Sakes, Slow Down’, is underlined by two images; one shows a crashed motorcycle in a bin with the message ‘Don’t Bin It’, and the others shows an injured biker heading home on crutches with message ‘Biker to Foot Passenger’.
The campaign, developed by the Department of Infrastructure and Isle of Man Constabulary, will run on banners and billboards at UK and Irish ports that visiting fans will pass through on their way to the Isle of Man, as well as around the TT course and at campsites. It also includes radio and press ads, and members of the Isle of Man road safety team will be out and about talking to visitors and locals.
The campaign is intended to reach all road users and includes an information leaflet for Island children, warning them to be aware of the dangers on the roads.
Chief constable Gary Roberts, Isle of Man Constabulary, said: ‘Even more than ever before, the Isle of Man Constabulary’s focus during this year’s TT will be on road safety.
“Quite simply, we will be doing all that we can to make sure that everyone who lives here or who is visiting for the event stays safe. However, everyone has a part to play in this and visiting bikers must pay attention to safety messages that form part of this campaign.”
For more information contact Gordon Edwards, road safety manager, on 01624 686901.