A novel approach to highlighting mobile phone dangers
Volkswagen has created a clever ad to highlight the dangers that a mobile phone poses for drivers, which has been viewed more than 13 million times on YouTube since launch on 6 June.
The interactive PSA (public service announcement) was filmed at the MCL Cinema in Hong Kong.
Hidden cameras show the audience watching a ‘movie’ which was in fact a driving simulation; everybody in the audience then receives a ‘location-based’ text message from someone behind the scenes, and the car crashes as they reach to answer their phone.
A message displayed on the screen said: "Mobile use is now the leading cause of death behind the wheel. A reminder to keep your eyes on the road."
While there appears to be some uncertainty as to whether the audience knew about the ad prior to filming, in just a matter of days it has gone viral and amassed more than 13 million YouTube views.
New website includes members’ portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
NRSC 2017 | Manchester | 14-15.11.17
Click here to watch the presentations
YDF 2018 | RAC Club, London | 25.4.18
For more info and to register to attend click here...
Project EDWARD - 21 September 2017
For more info click here...
AROUND THE WEB
Could a hacker hijack your connected car?
BBC News looks at whether a rise in ‘over the air’ software updates means the risk of hacker hijack is also increasing.
The driving test trial
The findings of a DVSA trial, conducted with the Transport Research Laboratory (TRL), released to coincide with the new driving test changes.
THINK! ‘pink kittens’ mobile phone advert
Click here to subscribe for weekly news alert