FirstCar to launch guide for older drivers
FirstCar has announced that it is to launch a new road safety guide for older drivers.
James Evans, FirstCar publisher, said: “I’m pleased to say that following a really strong expression of interest in a guide for drivers aged 65+ years, we’re going to be launching Drive On magazine on 17 November, subject to securing sufficient pre-orders.
“Aimed at those approaching their licence renewal at 70 years, we’ve chosen the title Drive On to keep the vibe positive and upbeat.
“However, a section of the guide is devoted to the difficult decision that comes at the end of everyone’s driving career – hanging up your keys.”
“The copy will be larger and the page layouts simpler than that used in our other publications, and the final design will have a broad appeal for both sexes.”
The price for Drive On will be 75p per copy but for advanced orders received before the end of October this will be reduced to 60p per copy. For more information or to place an order contact James Evans on 0845 130 8853.
Footnote: the cover image for Drive On shown here is for illustration purposes only.
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