ĎDonít risk ití recognized with royal award
‘Don't risk it’ is based on the proposition that all too often road collisions result from risky driver behaviour - whether this is drinking before driving, succumbing to road rage or distraction when children are in the car, or driving too fast for the conditions.
Scotland’s Road Safety Framework to 2020 sets a target to reduce the number of people killed and seriously injured on Scotland’s roads by 40% and 55% respectively by 2020. Don’t Risk It, which has been in existence since 2005, seeks to contribute to these reductions by helping deliver the commitments within the Framework.
Campaigns delivered under the Don't risk it umbrella strategy include 'Kids in the Car' and 'Country Roads'.
Kids in the Car is based on the premise that children absorb more than parents think while in the car and that this can impact their safety as drivers in future. The campaign seeks to persuade parents that every time they get behind the wheel they are giving their children a driving lesson which could save their lives in future. Post campaign evaluation showed that 85% of parents who saw Kids in the Car were motivated to reassess their behaviour when driving with children.
Country Roads proved to be one of Road Safety Scotland's most successful campaigns, with "93% of the target audience motivated to change how they drive on country roads". The campaign is also "estimated to have prevented 46 collisions".
New website includes membersí portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
The 2017 National Road Safety Conference
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Project EDWARD - 21 September 2017
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AROUND THE WEB
In the fast lane
For the Volvo Group, managing speed is one of the basics of traffic safety, but thereís more to it than just staying within the speed limits.
Mobile phone penalties double - but will it be an effective deterrent?
Edward Seaman, assistant editor of Road Safety News, reviews the change in legislation and its potential to influence behaviour.
The driving test trial
The findings of a DVSA trial, conducted with the Transport Research Laboratory (TRL), released to coincide with the new driving test changes.
Highways England's vehicle checks campaign
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