Campaign launched to highlight Scotland’s lower drink drive limit
A public information campaign has been launched to prepare Scotland’s drivers for a new lower drink drive limit being introduced on 5 December.
The Scottish Parliament will vote tomorrow on an order which will lower the blood alcohol limit from 80mg to 50mg in every 100ml of blood.
The awareness campaign includes TV, video-on-demand and radio adverts across Scotland, including ITV Borders which covers areas south of the border.
The video and radio commercials are backed by a digital and social media campaign, and Scotland-wide awareness raising events in high footfall public venues such as supermarkets and key transport hubs including Edinburgh airport.
The new lower limit will also be highlighted via electronic road signs across Scotland, particularly on border roads between England and Scotland.
Kenny MacAskill, Scotland’s justice secretary, said: “We are doing everything we can to make sure everyone is informed about the new lower level.
“Our advice is simple, the best approach is to have no alcohol at all. Alcohol at any level impairs driving.
“This new law will bring Scotland into line with most of Europe and hopefully reduce drink drive arrests and prosecutions, as we have already seen in the Republic of Ireland, where drivers adjusted their behaviour to take account of the lower limit.”
Chief superintendent Iain Murray, head of roads policing for Police Scotland, said: "In the lead up to 5 December police patrols will positively engage with as many road users as possible to provide real-time education to those who may be putting themselves and others at risk."
Michael McDonnell, director of Road Safety Scotland, said: “Evidence from across the world demonstrates that the best results in tackling drink-driving are achieved by lowering the limit, or increasing enforcement, or both.
“We know, too, that a combination of high-profile enforcement, coupled with a heavyweight media campaign is the most efficient use of resources.
“It’s not about catching more drink-drivers, but about preventing people from doing it in the first place. Ultimately, most of us have too much to lose, so it’s just not worth the risk.”
New website includes members’ portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
NRSC 2017 | Manchester | 14-15.11.17
Click here to watch the presentations
YDF 2018 | RAC Club, London | 25.4.18
For more info and to register to attend click here...
AROUND THE WEB
Could a hacker hijack your connected car?
BBC News looks at whether a rise in ‘over the air’ software updates means the risk of hacker hijack is also increasing.
History of road safety, The Highway Code and the driving test
Updated following changes to the practical driving test in December 2017, this DfT blog looks at the history of road safety, The Highway Code and the driving test.
THINK! ‘pink kittens’ mobile phone advert
Click here to subscribe for weekly news alert