York residents driving less and walking and cycling more
24% of participants say they are now using their car less as a direct result of a “ground-breaking travel initiative” by City of York Council.
Since the launch of i-Travel York in May 2013, a team of locally recruited and trained advisers have been providing tailored travel advice to more than 12,000 residents in the north of the city - to encourage them to consider alternative travel options such as cycling, car sharing, walking and public transport.
Nearly 6,500 people participated in a ‘personalised travel challenge’ to try a new way of getting around York. Participants received incentives such as a pedometer, a free bus taster ticket worth £20, discounted cycle training and a free bike health check.
More than 700 children took part in an active travel challenge to try cycling, walking or scooting for 60-minutes a day; and more than 2,500 residents signed up to the project’s online travel club, MyTravelYork.
In a recent customer satisfaction survey completed by 500 participants, 95% rated their level of satisfaction with the service provided by i-Travel York as ‘very good’ or ‘fairly good’.
27% of those surveyed also said they are cycling and walking more; 18% are using the bus more; and 24% said they are using their car less as a direct result of the project.
On average, i-Travel York participants say they are doing an extra 15-20 minutes of walking and cycling a day, and car drivers have reduced their mileage by around four miles a day.
i-Travel York was made possible by £4.6m of government funding and the project’s success contributed to the recent award of a further £1m grant to sustain the programme until March 2016.
Cllr David Levene, cabinet member for transport, said: “The results are overwhelmingly positive.
“By supporting even more people to walk, cycle, use public transport, or car share to get around York, we’ve encouraged 27% of those who took part to increase their levels of cycling and walking and 18% to increase their bus use.”