School banner campaign targets irresponsible drivers
The Harrogate District Road Safety Group has launched an awareness campaign reminding drivers of the dangers of illegal and irresponsible parking outside schools.
The group says traffic congestion, caused by parents parking their cars while they drop off or pick up their children, is a long-standing issue for many schools.
To highlight the seriousness of the problem, the group has produced three banners with the messages: “Stopping on the zig zags is Selfish & Dangerous”; “School Keep Clear – No Stopping – No Excuses”; and “School Keep Clear – Don’t Stop Here”.
The banners are being displayed outside schools in a bid to make drivers think about where they park and the potential risk that it may cause to children and other road users.
Parents are also being asked to sign a parking pledge agreeing not to park where there are restrictions, but instead to park where it is safe for children to get into and out of the vehicle.
Sandra Langley, head teacher at Holy Trinity Church of England Infant School in Ripon, said: “We are very pleased with our new eye catching banner and hope that it will make a difference to the safety of our children.
“We have run several campaigns and sent information in our newsletters, I am hoping that the banner will have a real impact.”
Councillor Richard Cooper, leader of Harrogate Borough Council, said: “This campaign will raise awareness of this issue and hopefully make drivers think about their actions and the potential consequences for other road users and pedestrians – including children.
“The campaign will also provide the perfect opportunity for schools to discuss the issue of road and car safety with pupils which will raise their understanding and in turn raise awareness with their parents.”
Harrogate District Road Safety Group
The group includes representatives from Harrogate Borough Council, North Yorkshire County Council, the police, fire and rescue service, ambulance, neighbourhood watch and the voluntary sector.