Morning After App under development
A new App is under development to help people reduce their risk of driving while over the limit the morning after drinking alcohol.
The App is being developed as part of the Morning After drink drive campaign and will be available by April 2015.
The Morning After campaign has been around since 2006. During 2014 the campaign website received 369,000 page views and 126,000 visits from people wanting information about morning after drink driving, and how long it takes for alcohol to pass through the body. And more than 40 local authority road safety teams have participated in the campaign in the past three years.
The website currently has a very simple morning after calculator which will be replaced by the App which will be available for use on the website and to download for use on a smartphone.
Sally Bartrum, Morning After campaign manager, said: “Let’s be quite clear about one thing – this App is not intended to help people work out how much they can drink on a night out before driving home.
“Our advice to people is if they are drinking any amount of alcohol on a night out – even one drink - they should leave the car at home and make alternative arrangements. The App won’t help you if you are arrested for drink driving – we will be making this quite clear on the campaign website and in the App itself.
“What it will do is enable people to calculate roughly when it will be safe to drive the morning after drinking alcohol. And it can help them work out when they should stop drinking alcohol if they have to drive the following morning.
“The App bases its calculation from the time you stop, not when you start drinking. Some people say this is over-cautious, but we’d rather be safe than sorry.
“In a perfect world, everyone would refrain from drinking any significant quantity of alcohol the evening before driving, but in the real world that’s not going to happen. The App will enable responsible users to make a better informed decision about when they should stop drinking alcohol if they have to drive the following morning.”
The App is part of the 2015 Morning After campaign which is available for road safety teams to join for a fee of £995 plus VAT for the 12-month period. Click here to download the campaign proposal or contact Sally Bartrum on 01379 650112 for more information.