'Think Bikes' campaign goes global
A campaign developed last year by the AA to encourage drivers to look out for those on two wheels is being rolled out globally by the FIA, the world motoring organisation.
‘Think Bikes’, which features a naked cyclist, was launched by the AA Charitable Trust in March 2014. To date the campaign film has had almost 270,000 YouTube views, but now has the potential to reach millions more drivers across 111 FIA motoring clubs in in Europe, the Middle East and Africa.
Edmund King, director of the AA Charitable Trust, said: "We are so proud of how well received the campaign has been in its first year and are delighted by this latest development.
"The original idea came from one of our patrols (Tony Rich) following the death of a family friend on a motorbike, and its goal has always been to reach the greatest number possible to improve the safety of cyclists and bikers."
Jacob Bangsgaard, FIA Region I director general, said: "Think Bikes was a playful but important reminder that drivers must keep vulnerable road users in mind, especially when driving in city centres where 33% of the traffic is on bikes, motorcycles or scooters.
"This is why we are launching the FIA campaign for Think Bikes and encouraging our members to raise awareness about this vital road safety message."
As part of the campaign, around two million wing mirror stickers have been distributed as a reminder to drivers to do a double take for cyclists and bikers. The stickers are available free of charge to organisations and individuals.