Campaign encourages bikers to go easy on ‘lefthanders’
A new campaign has been launched to highlight the need for bikers to negotiate left-hand bends safely, on the back of statistics which show that one in three motorbike fatalities occur on these bends.
‘Live Fast Die Old’ has been developed by Road Safety Scotland and the Scottish Government, in support of engagement activity carried out by Police Scotland.
The campaign includes a short fun film showing older bikers enjoying themselves and living life to the full, while also taking it easy on left-hand bends, or ‘lefthanders’. The film has been released on the Police Scotland YouTube channel.
The campaign Facebook page will contain advice from experts and fellow bikers, along with YouTube videos and tips on biking techniques, and route recommendations.
The campaign is aimed primarily at male bikers aged 40-49 years who comprise 20% of all bikers in Scotland but account for 30% of KSIs.
Michael McDonnell, director of Road Safety Scotland, said: “Roughly one biker dying every weekend during the biker season is totally unacceptable, and our aim is to make such a statistic a thing of the past.
“Police Scotland analysis shows that the 40-49 age group are the most likely to be killed than any other age group, and the Live Fast Die Old campaign reminds bikers there are simple steps they can take to keep themselves and other bikers safe this summer whilst still enjoying being out on the road.”
Chief superintendent Iain Murray, from Police Scotland, said: “The Live Fast Die Old campaign is a fantastic opportunity for us to talk directly to bikers, encouraging them to enjoy the season while thinking about the safety aspects of their ride. Ultimately living fast and dying old.”
New website includes members’ portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
NRSC 2017 | Manchester | 14-15.11.17
Click here to watch the presentations
YDF 2018 | RAC Club, London | 25.4.18
For more info and to register to attend click here...
AROUND THE WEB
Could a hacker hijack your connected car?
BBC News looks at whether a rise in ‘over the air’ software updates means the risk of hacker hijack is also increasing.
History of road safety, The Highway Code and the driving test
Updated following changes to the practical driving test in December 2017, this DfT blog looks at the history of road safety, The Highway Code and the driving test.
THINK! ‘pink kittens’ mobile phone advert
Click here to subscribe for weekly news alert