Glasgow launches older peds campaign
Thousands of older people in Glasgow are enjoying a nostalgic trip down memory lane this month as part of a campaign to improve the safety of the city’s elderly pedestrians.
The ‘elderly pedestrian campaign’ has been organised by Glasgow City Council’s road safety team in a bid to raise awareness of the changes in traffic over the years.
The campaign launched on 11 May at Glasgow’s Riverside Museum when a group of primary school pupils and and their grandparents took part in a competition which will run throughout the campaign.
The competition consists of cardboard cut out characters placed around the museum with a road safety message attached; the older people and their grandchildren have to locate these and find the message.
The main element of the campaign involves 20,000 primary 5, 6 and 7 pupils taking home one of Glasgow’s new ‘Time Traveller’ packs to discuss with older relatives how road safety has changed over the years. There is also an online competition to collect data on older people’s behaviour and issues they face.
In addition, road safety staff and Junior Road Safety Officers from Glasgow schools are travelling around the city on a vintage bus to hand out advice and road safety information to older people.
A short hazard perception film has also been produced which challenges drivers to test their skills against a police advanced driver on a short drive.
There is also a film of Glasgow in the 1950s, which gives an overview of the people, trade, culture and transport in use at the time.
The road safety team has joined forces with Insight Radio, the radio station of RNIB, to get road safety messages to blind and partially sighted road users.
Councillor Alistair Watson, Glasgow City Council, said: “The number of older people killed or seriously injured on Glasgow’s roads has been falling steadily over the past decade.
“However, there is still a disproportionate number of older pedestrians killed compared to other age groups. This year alone, four of the five recorded fatalities have been older pedestrians.
“Events such as this highlight the importance of raising awareness and understanding of road safety issues for our more senior citizens in a light hearted and entertaining way.
“It also gives us an opportunity to talk about the different types of safer crossing facilities that have been installed on our streets across the city to assist pedestrians crossing busy roads.”