Cycling Scotland launches ‘cycle space’ campaign
Cycling Scotland has launched a new campaign which asks drivers to give cyclists, especially children and young people, sufficient space when overtaking.
The campaign, Give Everyone Cycle Space, has been funded by Transport Scotland and will run across Scotland for four weeks on television, buses, bus shelters, phone boxes and online.
The national campaign is supported by a programme of school based activities including led rides from primary to secondary schools and route planning workshops to encourage more children and young people to cycle to school and other destinations.
A cycle stunt team will be on hand to help spread the message and highlight the ‘joy of cycling’.
Derek Mackay, Scotland’s minister for transport, said: “Last year we invested record levels of almost £40m on cycling projects. I am determined to increase this spend on cycling this year, not just on infrastructure but also by actively promoting cycling as a positive transport option with health and environmental benefits for all.
“People on bikes have as much right to be on the road as other transport users and we should all respect that. We need to be vigilant of vulnerable road users, such as cyclists and pedestrians, young and old, and if we can share the roads in a manner which takes account of this then we will be creating a safer and healthier Scotland.”
Keith Irving, Cycling Scotland chief executive, added: “One of the key barriers to more people cycling is concern about traffic and road behaviour.
“This campaign reminds people to drive and overtake safely around people riding bikes and will help Scotland make progress towards the vision of 10% of journeys by bike by 2020.