Campaign highlights dangers of ‘distraction driving’
North Wales Police force is coming towards the end of a two-week campaign in which officers have been warning motorists of the dangers of being distracted when driving.
As well as imposing penalties on drivers caught using a mobile phone, officers have used the campaign as an opportunity to educate motorists of the wider dangers of ‘distraction driving’.
The force says a motorist is distracted “when they pay attention to a second activity whilst driving, which means they are more likely to fail to spot hazards”. The second activities it identifies include talking on a mobile phone, texting, changing a CD or playing with an MP3 player, using sat nav equipment, or using one or both hands to eat or drink.
Sergeant Alun Davies, from North Wales Police’s Roads Policing Unit, said: “Drivers who divide their attention because they’re on the phone or otherwise distracted are significantly increasing their risk of causing a crash.
“Driving is a highly unpredictable and risky activity, it requires full concentration at all times.
“Along with drink driving, speeding, not wearing a seatbelt and driving carelessly, using a mobile phone behind the wheel - whether it be texting, using an app, or making a phone call - is classed as one of the ‘Fatal 5’; the five most common causes of fatal road traffic collisions.
“With the increased use of smart phones we are also seeing drivers being distracted whilst accessing their apps, reading their emails or accessing the internet. Drivers need to be aware that these actions carry the same danger and the same penalty.”
The force has been using social media to highlight the campaign messages using the hash tag #fatal5 and #eyesontheroad
New website includes members’ portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
The 2017 National Road Safety Conference
For more info and to register to attend click here...
Project EDWARD - 21 September 2017
For more info click here...
AROUND THE WEB
Is this the end for the red traffic light?
Vehicle hire specialist Northgate delves into the Green Light Optimal Speed Advisory project.
The driving test trial
The findings of a DVSA trial, conducted with the Transport Research Laboratory (TRL), released to coincide with the new driving test changes.
Highways England's vehicle checks campaign
Click here to subscribe for weekly news alert