Drink drive film encourages people to ‘plan ahead for a safe night out’
A new video which delivers a positive message to avoid drink driving is believed to be a UK first, according to Nottingham City Council’s road safety team.
The film, produced by Nottingham City Council’s road safety team working as part of the Nottinghamshire Road Safety Partnership, shows a family enjoying a good night out but then refraining from using their cars to get home. Rather than featuring the possible consequences of drink driving the film shows the revellers going home safely by bus and taxi.
Nottingham City Council points to research which shows that “this approach is more effective than the traditional focus on the consequences of risk-increasing behaviour that often feature shocking images”. The road safety team says the film is “the first of its kind in the UK to show the positive effects of doing the right thing by suggesting that it is better to adopt risk-decreasing behaviours”.
Councillor Nick McDonald, Nottingham City Council, said: “A good night out followed by a safe journey home is easy to organise. We are encouraging people to think ahead and make use of our buses, trams and taxis to get home rather than risk driving and the dire consequences that this choice might bring.”
The film is being shown in local cinemas and can also be viewed on YouTube.
New website includes members’ portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
NRSC 2017 | Manchester | 14-15.11.17
Click here to watch the presentations
YDF 2018 | RAC Club, London | 25.4.18
For more info and to register to attend click here...
Project EDWARD - 21 September 2017
For more info click here...
AROUND THE WEB
Could a hacker hijack your connected car?
BBC News looks at whether a rise in ‘over the air’ software updates means the risk of hacker hijack is also increasing.
The driving test trial
The findings of a DVSA trial, conducted with the Transport Research Laboratory (TRL), released to coincide with the new driving test changes.
THINK! ‘pink kittens’ mobile phone advert
Click here to subscribe for weekly news alert