New films use humour to engage with ‘careless road users’
The three films were shot in the Kings Norton area of Birmingham, using a cast and crew of predominantly local young actors and actresses, stunt drivers and motorsport camera operators. They were created on behalf of the WMRSG by B3 Creative and Napoleon Creative.
The films use the strapline, ‘If you knew how we saw you, you’d act your age”
James Marsh, managing director of B3 Creative, said: “Young people can tire of being told by their ‘elders and betters’ that what they are doing is wrong. Well-intentioned advice can come across as hectoring and end up being counter-productive – young people simply tune out.
“However, an approach that has been shown to consistently work with young people is humour. The Advertising Standards Authority produced an interesting study on it a few years ago.
“So, when we were asked by the WMRSG to pitch for this work, we knew humour was the way forward. It certainly echoes our philosophy of The Three E's - Engage, Entertain and Educate.”
New website includes members’ portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
The 2017 National Road Safety Conference
For more info and to register to attend click here...
Project EDWARD - 21 September 2017
For more info click here...
AROUND THE WEB
In the fast lane
For the Volvo Group, managing speed is one of the basics of traffic safety, but there’s more to it than just staying within the speed limits.
Mobile phone penalties double - but will it be an effective deterrent?
Edward Seaman, assistant editor of Road Safety News, reviews the change in legislation and its potential to influence behaviour.
The driving test trial
The findings of a DVSA trial, conducted with the Transport Research Laboratory (TRL), released to coincide with the new driving test changes.
Highways England's vehicle checks campaign
Click here to subscribe for weekly news alert