TyreSafe unveils theme for Tyre Safety Month
The 2015 Tyre Safety Month campaign asks motorists the direct question, “When did you last do it?” and encourages them to “Practise safe checks”.
Organised by TyreSafe, Tyre Safety Month takes place annually each October. In 2014 more than 500,000 posters, leaflets and other campaign materials were distributed to the public during Tyre Safety Month.
Earlier this year TyreSafe conducted the UK's largest survey of tyre tread depths at the point of replacement. The results showed that more than a quarter of motorists were replacing their tyres when they were already illegal, which TyreSafe says equates to “potentially nearly 10 million illegal and dangerous tyres on Britain's roads in 2015”. A previous survey showed one in five motorists have never checked their tyres.
Stuart Jackson, chairman of TyreSafe, said: "TyreSafe's research shows there is still a lot of work to be done in changing motorists' attitudes to tyre safety.
“This year, our campaign will ask the question 'How often do you do it?' and encourage drivers to be able to honestly answer 'at least once a month and before long journeys'.
"While TyreSafe is the driving force behind the campaign, a crucial part of Tyre Safety Month's success is the support we receive from our members and supporters. The free resources we're making available offer them a range of tools to help raise awareness of the basic checks which will reduce the number of tyre-related incidents on our roads."
The range of campaign materials available to supporters includes leaflets and posters, as well as digital assets such as an animation and video highlighting the results of TyreSafe's tread depth survey. A quick guide to all the resources is available in the form of a 'toolkit'.
The Tyre Safety Month microsite offers further resources including a series of case studies from previous campaigns, providing a library of ideas to inspire supporter activities and boost the campaign's reach and effectiveness.