DriveSafe puts focus on child safety with 'The Conies'
A new family of cartoon characters has been produced by Birmingham-based DriveSafe & StaySafe, in a bid to improve road safety awareness among children.
The social enterprise has teamed up with rock legend and philanthropist Rick Wakeman to produce ‘The Conies’ as a new multimedia initiative for primary schools.
The Conies will be officially launched on 1 October, the same day that smoking in a private vehicle carrying someone under the age of 18 years becomes illegal.
The Conies has been created with the support of the European Regional Development Fund, as a video series featuring a family of traffic cones who deliver road and personal safety messages through their comic adventures.
The series is supported by interactive games, teaching packs and other e-learning resources.
Fay Goodman, founder of DriveSafe & StaySafe, says the driving force behind the cartoon series was the first rise in child deaths and serious injuries in 20 years in the year ending September 2014.
Fay Goodman said: “The reversal in declining child road casualties has been down to increasing cuts in visible policing and road safety spending.
“The Conies will fill the gap left by the Green Cross Code Man campaign, which is estimated to have saved as many as 250,000 children from being injured or killed on our roads.
“The cartoon family live in a zany cone-shaped world where traffic signs come to life during their antics and adventures, making safety awareness learning for children stimulating and fun.”
DriveSafe & StaySafe has championed personal safety for many years with organisations including the NHS and the Institute of Directors, and small businesses and women's and victim support groups.
The not-for-profit organisation published a driver's handbook, 'DriveSafe – An Essential Guide for Motorists’, in association with Aston University in 2012.
New website includes members’ portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
The 2017 National Road Safety Conference
For more info and to register to attend click here...
Project EDWARD - 21 September 2017
For more info click here...
AROUND THE WEB
In the fast lane
For the Volvo Group, managing speed is one of the basics of traffic safety, but there’s more to it than just staying within the speed limits.
Mobile phone penalties double - but will it be an effective deterrent?
Edward Seaman, assistant editor of Road Safety News, reviews the change in legislation and its potential to influence behaviour.
The driving test trial
The findings of a DVSA trial, conducted with the Transport Research Laboratory (TRL), released to coincide with the new driving test changes.
Highways England's vehicle checks campaign
Click here to subscribe for weekly news alert