Employers urged to take speed more seriously
The road safety charity Brake is urging all employers with staff who drive for work to implement policies and procedures to ensure their drivers are fully aware of the dangers of speeding.
The plea follows a report published by Brake which found that two in five organisations don’t have a policy on speeding. It also suggests that a third of company speed policies don’t apply to senior management.
Brake says ensuring drivers travel at a safe and sensible speed is one of ‘the most important’ ways in which fleet managers can make their fleets safer.
The report is based on an online survey of fleet managers from 131 organisations, working with nearly 26,000 vehicles and 40,000 people who drive for work.
The report also expresses concern about the lack of training given to employees about speeding. 17% of the companies surveyed do not ‘train, assess or educate drivers on speed’, while less that half (44%) have internal communications about speed.
Dr Tom Fisher, Brake’s senior research and communication officer, said: “It is worrying that many employers are lacking a coherent ‘speed strategy’. Our research shows that many companies can and should do more.
“This would help prevent the devastating impact of road death and injury, but also save companies money through reduced insurance premiums and improve their reputation within the community.”
Malcolm Maycock, director of Licence Bureau who sponsored the report, said: “We all know that ‘speed kills’. However, we need to make our staff aware that it’s not just on the fastest roads, as motorways account for only 5% of all fatalities, rural roads 60% and urban roads 35%. Then take into account bent metal, where 85% is urban driving, 10% rural and 5% motorway.
“Clearly driving too fast for the environment we are in will leave us without the time we need to stop. The reinforcement of this message by organisations is a positive for all.”