Project Pictogram set for official launch
Project Pictogram will be officially launched on 11 March with an event at the National Motor Museum at Beaulieu in Hampshire.
Launched in September 2015, Project Pictogram encourages UK fleets and organisations to use an industry standard set of vehicle stickers to communicate the dangers of the ‘fatal four’: inappropriate speed, using a mobile phone while driving, not wearing a seatbelt and drink/drug driving.
Project Pictogram has been developed by Hampshire Fire & Rescue Service and is endorsed by a number of the UK’s key road safety stakeholders including Road Safety GB, RoSPA, IAM and the ABI.
The project team is aiming for the pictograms to be displayed on fleet vehicles across the UK, making them visible on every journey. It is hoped this will provide a constant visual reminder to drivers of their own behaviour, and act as a nudge to positive change.
A number of councils and organisations have already signed up to the initiative including Home Retail Group (Homebase), Hampshire County Council, Portsmouth City Council, Southampton City Council and Hampshire FA.
The launch at Beaulieu will include a presentation followed by a question and answer session, extrication display, buffet lunch and admission to the National Motor Museum.
Anyone wishing to attend the launch should email email@example.com or call 02381 845025. Places are limited, and many have already been allocated, so the organisers are encouraging interested parties to enquire as soon as possible.
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