Campaign will highlight benefits of motorcycle commuting
A week-long campaign, which aims to highlight the benefits of commuting by motorcycle or scooter, will take place between 20-26 June.
Ride to Work Week 2016 has been organised by the Motorcycle Industry Association (MCIA), who are adopting the campaign slogan #commutehappy.
The MCIA points to a report by the Office for National Statistics which shows that travelling to work via motorcycle, scooter and moped was found to have no negative impact on wellbeing on journeys up to 30 minutes long.
This was in contrast to those using the bus, cycling, driving or walking, who all experienced a negative impact after just 15 minutes.
Ride to Work Week will also be used to highlight other benefits including reducing congestion for all road users and saving time and money.
In the lead up to the event, the MCIA and the National Police Chiefs’ Council have produced a framework of actions considering the idea that more powered two wheelers on the roads would increase awareness and reduce accidents.
During the week, riders will be able share their Ride to Work Week photos via the campaign’s Facebook and Twitter pages to show why their mode of transport is so enjoyable.
Events will be held across the UK for the public and for employees at motorcycle friendly businesses. These range from ‘bikers breakfasts’ to VIP parking and free CBTs for non-riding staff.
The Ride to Work Week team will also put on a programme of events and ‘Get On’ free ride opportunities in Northamptonshire, where the county council is the first in the UK to actively encourage a modal shift towards motorcycling.
BikeSafe is holding a special ‘Bridging the Gap’ weekend workshop on 18-19 June, while the IAM is offering free ‘buddy’ advanced taster rides for licence holders who want to check out their commute with a local advanced observer.
Special hi-viz vests and t-shirts are available for those organising events. For more information contact Stevie Muir on 07989 378597.
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